Free · Checklist PDF
40 feed errors killing Shopping revenue
Every error Merchant Center throws at your feed, ranked by what it costs you and the order to fix them. The GTIN backfill and the title rewrite formula included, no developer required.
What is inside
- 01The screen nobody owns
- 02How the severity column works
- 03Identification errors: GTIN, MPN, and brand
- 04Content errors: titles, descriptions, and required attributes
- 05Image errors
- 06Price and availability errors
- 07Policy and compliance errors
- 08Feed processing and landing page errors
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Monday morning, one of our clients had 183 products in a 1,200-SKU Shopping feed drop out of the comparison auction. No policy-strike email, no red suspension banner. Some got disapproved outright. Others got demoted: still live, buried past page one, which looks fine on a dashboard and spends like dead inventory in the bank account. By Thursday afternoon, four days in, someone opened the tab. At $46,000 a month in Shopping and Performance Max spend and a 5.2x blended ROAS, that catalog earns about $239,200 a month in Shopping revenue at full strength. 183 SKUs is 15.25% of it. Run that share through the monthly number and you get $36,478 a month sitting behind disapprovals and demotions. Call it $1,216 a day. Four days since Monday, and $4,864 was gone before anyone checked.
That is page one, unedited. The remaining 7 sections carry the thresholds, the tables and the fixes.
Who this is for
- You own a DTC or ecommerce brand
- You lead marketing for an ecommerce brand
- You buy media on Google Ads
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A checklist pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
40 feed errors killing Shopping revenue
Get it