Paid media · Ecommerce · Agents
I run the ads. The agents run the rest.
Google Ads across more than a hundred ecommerce accounts, and a delivery system I rebuilt with AI agents without writing the code myself. Everything I learn doing it gets written down here.
100+
Ecommerce accounts run
$300k–$2.5M
Monthly spend managed
0
Engineers on the build
Latest editions
All 20 →
Take something with you
All 28 →Checklists, playbooks and swipe files from real accounts. Free, no course attached.
01 · Checklist PDF
The 30-Point Google Ads Profit Audit
Run this before you touch a single dollar of spend. Every point has a pass/fail threshold. Score your account in 90 minutes.
02 · Playbook PDF
POAS Over ROAS: The Profit Playbook
Stop optimizing for revenue. Start optimizing for cash in your pocket.
03 · Playbook PDF
The PMax Brand-Exclusion Playbook
Stop wasting budget on people who already know you. Exact steps to exclude brand traffic from Performance Max, split your reporting, and read the numbers correctly.
04 · Checklist PDF
The 30-Minute Merchant Center Feed Fix
Stop losing sales to disapprovals. Here is the exact process to diagnose, fix, and lock in a clean feed — in one focused session.
05 · Checklist PDF
The AI Visibility Checklist
Get your brand cited when buyers ask ChatGPT, Gemini, and Perplexity what to buy
06 · Swipe file PDF
The YouTube Ad Hook Swipe File
12+ fill-in-the-blank hooks, the 3-second retention cliff, and the exact mistakes that kill your CPV before the pitch even starts