The library
Free, and actually useful.
Everything here came out of a real account. No email course, no upsell at the end.
28 downloads
01 · Checklist PDF
The 30-Point Google Ads Profit Audit
Run this before you touch a single dollar of spend. Every point has a pass/fail threshold. Score your account in 90 minutes.
Get it free →02 · Playbook PDF
POAS Over ROAS: The Profit Playbook
Stop optimizing for revenue. Start optimizing for cash in your pocket.
Get it free →03 · Playbook PDF
The PMax Brand-Exclusion Playbook
Stop wasting budget on people who already know you. Exact steps to exclude brand traffic from Performance Max, split your reporting, and read the numbers correctly.
Get it free →04 · Checklist PDF
The 30-Minute Merchant Center Feed Fix
Stop losing sales to disapprovals. Here is the exact process to diagnose, fix, and lock in a clean feed — in one focused session.
Get it free →05 · Checklist PDF
The AI Visibility Checklist
Get your brand cited when buyers ask ChatGPT, Gemini, and Perplexity what to buy
Get it free →06 · Swipe file PDF
The YouTube Ad Hook Swipe File
12+ fill-in-the-blank hooks, the 3-second retention cliff, and the exact mistakes that kill your CPV before the pitch even starts
Get it free →07 · System PDF
Ship 18 Creatives in 14 Days and Know Exactly Which Ones to Scale
The exact sprint structure, hook matrix, cut/scale thresholds, and brief template Stephan Ochse uses to run creative testing that pays for itself.
Get it free →08 · Playbook PDF
The 90-Day Scaling Map
Three phases, three exit gates, and the exact mistakes that stall each one
Get it free →09 · Template PDF
The One-Screen Client Report + 2026 Benchmarks
5 lines. One screen. Every number your client actually needs to see.
Get it free →10 · Prompt pack PDF
6 Prompts That Do the Thinking Before You Do
Copy-paste these into Claude before your next Google Ads audit. Each one does a specific job. Together they cut your audit prep from 4 hours to 45 minutes.
Get it free →11 · Blueprint PDF
The Landing Page Teardown Blueprint
Section-by-section: what goes where, why, and the exact mistakes that kill conversions before anyone hits your CTA.
Get it free →12 · Playbook PDF
The Ops Automation Ladder
7 levels of paid-media and agency ops automation — from manual firefighting to AI-run systems. Find your rung. Build the next one.
Get it free →13 · Playbook PDF
The Weekly Client Cadence
Stop losing clients when ROAS is fine. The exact touchpoints, templates, and communication rhythms that make you irreplaceable.
Get it free →14 · Guide PDF
The CMO Guide 2026 with Claude
The complete playbook for building AI-augmented marketing systems that drive growth, efficiency and impact. Practical, structured, and built to act on.
Get it free →15 · Template PDF
Merchant Center Feed Rules, No Dev
Seven rules, built by hand inside the Merchant Center UI: exact attribute, exact construction, before and after. Then how we split Shopping budget once every SKU carries a margin label.
Get it free →16 · Guide PDF
The Media Buyer's Guide to Claude
The exact setup running nightly audits and competitor teardowns across 100+ Google Ads accounts, $300k to $2.5M a month in spend, from a terminal.
Get it free →17 · Checklist PDF
40 feed errors killing Shopping revenue
Every error Merchant Center throws at your feed, ranked by what it costs you and the order to fix them. The GTIN backfill and the title rewrite formula included, no developer required.
Get it free →18 · Playbook PDF
10 Skills That Move an Account
The exact bid math and account checks we run across 100+ ecommerce accounts spending $300k to $2.5M a month. Run the same list on yours this week.
Get it free →19 · Playbook PDF
The next-question test for product pages
Same product, same traffic, roughly double the conversion rate. The best page answers the next question before the buyer scrolls again. Here's the method to find your order, the full bad-to-best teardown, and a scoring rubric for three of your own pages.
Get it free →20 · Blueprint PDF
The Account Repo, Fully Mapped
Every file, every folder, and the 200-line limit deciding whether 94 skills route right, or stop without a warning, across 100+ accounts spending $300k to $2.5 million a month.
Get it free →21 · Checklist PDF
50 Checks Before You Touch a Budget
The pre-flight list run across 100+ Google Ads accounts spending $300k-$2.5M a month, before one dollar moves up or down.
Get it free →22 · Prompt pack PDF
162 Prompts for People Who Buy Media
Every prompt we run against live Google Ads, GA4, Shopify and Merchant Center data across 100+ accounts spending $300k to $2.5M a month. All 162, written out, ready to paste.
Get it free →23 · Swipe file PDF
Bad, better, best cold email
Three emails to the same kind of store: one gets deleted, one gets a maybe, one gets a reply. The line-by-line reasons why, the system that finds one provable fact without a human opening every store, and the four-touch sequence built around it.
Get it free →24 · Blueprint PDF
50 Agents That Run a Google Ads Agency
Every agent in a two-person, twenty-five-client pod running at 80% margin: what each one does, what goes in, what comes out, and the exact line where it stops and a human takes over.
Get it free →25 · Blueprint PDF
Apify to Claude to Instantly, end to end
The scraper configuration, the qualification rules, the four-email prompt, the DNS records, and the six-week ramp behind 29 mailboxes sending 225 emails a day with tracking off.
Get it free →26 · Blueprint PDF
50 Automations for a Lean Ecom Team
Grouped by function, with the exact trigger, the output, and who has to say yes before it ships
Get it free →27 · Audit PDF
Reading Your Own Numbers
Why Google Ads, GA4, Shopify and your attribution tool report four different numbers for the same order, and which one to trust every Monday.
Get it free →28 · Blueprint PDF
9 Systems That Replaced Four Hires
Twenty-five clients, two seats, the real P&L
Get it free →