Free · Template PDF
Merchant Center Feed Rules, No Dev
Seven rules, built by hand inside the Merchant Center UI: exact attribute, exact construction, before and after. Then how we split Shopping budget once every SKU carries a margin label.
What is inside
- 01What you're getting
- 02The two screens you'll live in
- 03Rule 1: rewrite titles query-first
- 04Rule 2: backfill GTIN from a metafield
- 05Rule 3: set item_group_id so variants stop competing with themselves
- 06Rule 4: label every SKU by margin
- 07Rule 5: exclude out-of-stock before Google finds out the hard way
- 08Rule 6: fix price mismatches at the real cause
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Last Tuesday, a Merchant Center feed for a home goods store showed 340 products in stock that had sold out four hours earlier. Google kept spending on them anyway. Nobody wrote a line of code to fix it. Someone opened the Rules tab and built a rule by hand.
That is page one, unedited. The remaining 7 sections carry the thresholds, the tables and the fixes.
Who this is for
- You buy media on Google Ads
- You own a DTC or ecommerce brand
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A template pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Merchant Center Feed Rules, No Dev
Get it