Free · Checklist PDF
The 30-Point Google Ads Profit Audit
Run this before you touch a single dollar of spend. Every point has a pass/fail threshold. Score your account in 90 minutes.
What is inside
- 01Section 1: Conversion tracking and accuracy (6 points)
- 02Section 2: Account structure and waste (6 points)
- 03Section 3: Brand vs non-brand split (4 points)
- 04Section 4: Performance Max and Shopping
- 05Section 5: Bidding and budget (4 points)
- 06Section 6: Landing page and feed health (3 points)
- 07Section 7: Profit math (2 points)
- 08Scoring table and next steps
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You buy media on Google Ads
- You own a DTC or ecommerce brand
- You own the business and the P&L
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A checklist pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The 30-Point Google Ads Profit Audit
Get it