Free · System PDF
Ship 18 Creatives in 14 Days and Know Exactly Which Ones to Scale
The exact sprint structure, hook matrix, cut/scale thresholds, and brief template Stephan Ochse uses to run creative testing that pays for itself.
What is inside
- 01Why 18 creatives in 14 days
- 02Sprint structure: days 1 through 14
- 03The hook and angle matrix
- 04Creative brief template
- 05The cut and scale thresholds
- 06Reading winners vs losers: the three failure modes
- 07How winners feed the next batch
- 08The 5 mistakes that kill creative testing
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You lead marketing for an ecommerce brand
- You sit over growth across several channels
- You run an agency
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A system pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Ship 18 Creatives in 14 Days and Know Exactly Which Ones to Scale
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