Free · Blueprint PDF

The Account Repo, Fully Mapped

Every file, every folder, and the 200-line limit deciding whether 94 skills route right, or stop without a warning, across 100+ accounts spending $300k to $2.5 million a month.

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First page of The Account Repo, Fully Mapped

What is inside

  1. 01Why one repo, not scattered docs
  2. 02The complete directory tree
  3. 03CLAUDE.md: the routing file
  4. 04What breaks past 200 lines
  5. 05ACCOUNT.md: the facts that change
  6. 06VOICE.md: how the account sounds
  7. 07MEMORY.md: the log that stops repeat work
  8. 08settings.json: the guardrails

Look inside first

Real pages from the file. No blurred teaser, no locked preview.

Page 1 of The Account Repo, Fully MappedPage 2 of The Account Repo, Fully MappedPage 3 of The Account Repo, Fully Mapped

How it opens

A new ecommerce account lands on a Tuesday morning, $46,000 a month in ad spend already live before day one starts. Under the old way, that account gets a Google Doc for notes, a Slack channel for questions, a spreadsheet for the budget calendar, and whatever the last person handling it remembers about the brand's voice. None of that lives anywhere a system can read it back. Under this way, it gets one folder: accounts/client-14/. Four files inside. By the end of day one, the account has a customer ID logged, a target ROAS, a written voice, a blank memory log ready for its first entry, and access to the same 94 skills every other account on the roster already uses.

That is page one, unedited. The remaining 7 sections carry the thresholds, the tables and the fixes.

Who this is for

  • You build with AI and automation
  • You buy media on Google Ads
  • You run a lean stack on your own

Where this came from

Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.

100+
Ecommerce accounts run
$300k–$2.5M
Monthly spend managed
$0
Price of everything here

Questions

What does it cost?

Nothing. There is no paid tier behind it and no call to book at the end.

What format is it?

A blueprint pdf you can download and keep. It opens on a phone.

What happens to my email address?

It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.

Do I need to be running Google Ads already?

No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.

Where should I send it?

What do you want more of?

No spam. Unsubscribe whenever. I write, I do not sell your address.

The Account Repo, Fully Mapped

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