Free · Playbook PDF
POAS Over ROAS: The Profit Playbook
Stop optimizing for revenue. Start optimizing for cash in your pocket.
What is inside
- 01Why ROAS lies to you
- 02The POAS formula and what goes into it
- 03Worked example: two products, one truth
- 04Break-even ROAS by margin: the table every account needs
- 05Setting profit-based targets and actually using them in-platform
- 06Scaling on POAS: the rules that keep you from growing broke
- 07Common mistakes and the exact cost they carry
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You own a DTC or ecommerce brand
- You own the business and the P&L
- You lead marketing for an ecommerce brand
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A playbook pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
POAS Over ROAS: The Profit Playbook
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