Free · Swipe file PDF
The YouTube Ad Hook Swipe File
12+ fill-in-the-blank hooks, the 3-second retention cliff, and the exact mistakes that kill your CPV before the pitch even starts
What is inside
- 01The 3-second retention cliff
- 02The three hook types that work
- 03The retention math
- 0412 fill-in-the-blank hook templates
- 05Hook testing protocol
- 06Mistakes that kill retention before second 5
- 07Pre-launch checklist
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
Who this is for
- You lead marketing for an ecommerce brand
- You sit over growth across several channels
- You own a DTC or ecommerce brand
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A swipe file pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The YouTube Ad Hook Swipe File
Get it