Free · Template PDF
Five Decisions, Or It Is Not A Role
The capacity hire fails at a predictable rate and it is never the person’s fault. The template, the boundary test, and worked examples by role.
What is inside
- 01The test
- 02The template
- 03Worked examples by role
- 04How to write a boundary that holds
- 05What to do when you cannot name five
- 06Reviewing it after ninety days
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Before opening any role, write down the five decisions that job owns. Owns, meaning makes without asking you. Each one needs a boundary.
That is page one, unedited. The remaining 5 sections carry the thresholds, the tables and the fixes.
Who this is for
- You sit over growth across several channels
- You run an agency
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A template pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Five Decisions, Or It Is Not A Role
Get it