Free · Playbook PDF
Five Pricing Models, One That Survives
What each model does to your incentives, your cash and your client relationship, from someone who has run four of them.
What is inside
- 01Pricing is an incentive design problem
- 02The five
- 03Why percentage of spend fails first
- 04What survives
- 05How to move a client onto it
- 06The number most agencies get wrong
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Every pricing model quietly tells the client what you optimise for, and quietly tells your team what to spend their day on. Most agencies pick a model because a competitor uses it, then spend years fighting the behaviour it produces.
That is page one, unedited. The remaining 5 sections carry the thresholds, the tables and the fixes.
Who this is for
- You run an agency
- You own the business and the P&L
- You are building toward this work
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A playbook pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
Five Pricing Models, One That Survives
Get it