Free · Template PDF
The 40-Rule Operating Manual
Every decision that used to come to me, written down as a rule somebody else can run. The full list, with the boundary on each one.
What is inside
- 01A rule is not a process
- 02How to find your forty
- 03Category 1: delivery and accounts (14 rules)
- 04Category 2: money decisions (11 rules)
- 05Category 3: client decisions (9 rules)
- 06Category 4: hiring and people (4 rules)
- 07The only honest test
- 08Two ways this goes wrong
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
A process describes steps. A rule describes a decision and the edge where that decision stops. Almost everyone who tries to get out of the loop writes processes, then discovers the process still needs them, because the person following it hits the first judgement call and comes back to ask.
That is page one, unedited. The remaining 7 sections carry the thresholds, the tables and the fixes.
Who this is for
- You build internal tools
- You own the business and the P&L
- You run an agency
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A template pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The 40-Rule Operating Manual
Get it