Free · Playbook PDF
The 90-Day Number
Lifetime value is a story. Ninety days is how long your cash can actually wait. The model, the three thresholds, and what to fix first.
What is inside
- 01Why lifetime value is the wrong number to spend against
- 02The model
- 03The three thresholds
- 04What moves the number, in order of speed
- 05How to run it
- 06The mistake that costs the most
Look inside first
Real pages from the file. No blurred teaser, no locked preview.
How it opens
Lifetime value is comforting because it is a forecast about people who have not churned yet, built on a retention curve fitted to eighteen months of data in a market that has since changed twice. It is not a lie. It is just not cash.
That is page one, unedited. The remaining 5 sections carry the thresholds, the tables and the fixes.
Who this is for
- You own the business and the P&L
- You sit over growth across several channels
Where this came from
Not theory and not a summary of someone else's blog post. Every checklist here came out of an account I actually run, and the thresholds are the ones I use on a Monday morning.
- 100+
- Ecommerce accounts run
- $300k–$2.5M
- Monthly spend managed
- $0
- Price of everything here
Questions
What does it cost?
Nothing. There is no paid tier behind it and no call to book at the end.
What format is it?
A playbook pdf you can download and keep. It opens on a phone.
What happens to my email address?
It goes on my list so I can send you the writing. I do not sell it or share it, and every email has an unsubscribe link.
Do I need to be running Google Ads already?
No. Plenty of this applies before you spend a dollar, and knowing the thresholds up front is cheaper than learning them live.
Where should I send it?
The 90-Day Number
Get it