Get the file · lesson 1 of 6 Reading Your Own Numbers 14m
✓ Audit PDF Why Google Ads, GA4, Shopify and your attribution tool report four different numbers for the same order, and which one to trust every Monday.
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Get the file · lesson 2 of 6 Three Ways to Know What Your Ads Did 13m
✓ Playbook PDF Attribution, holdouts and modelling answer different questions. Use the wrong one and you will confidently defund the thing that was working.
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Get the file · lesson 3 of 6 POAS Over ROAS: The Profit Playbook 13m
✓ Playbook PDF Stop optimizing for revenue. Start optimizing for cash in your pocket.
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Get the file · lesson 4 of 6 The 21-Day Geo Holdout 14m
✓ Audit PDF The only test that tells you what your ads actually caused, run without a data team and without stopping growth.
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Study · lesson 5 of 6 The One-Screen Client Report + 2026 Benchmarks 12m
✓ Template PDF 5 lines. One screen. Every number your client actually needs to see.
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Do · lesson 6 of 6 Design a 21-day geo holdout for one channel 40m
✓ Your turn
Nothing to download here. Open the account, do the work, and write down what you found. This is the lesson people skip and it is the one that changes the number.
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