Get the file · lesson 1 of 7 The 90-Day Scaling Map 14m
✓ Playbook PDF Three phases, three exit gates, and the exact mistakes that stall each one
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Read · lesson 2 of 7 Why a $650k month cannot cross into seven figures 12m
✓ Long read Read it · Why your $650K/month account can't cross into seven figures (it's not the creative) ✓ Mark complete and continue Next lesson
Get the file · lesson 3 of 7 Ship 18 creatives in 14 days 14m
✓ System PDF The exact sprint structure, hook matrix, cut/scale thresholds, and brief template Stephan Ochse uses to run creative testing that pays for itself.
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Get the file · lesson 4 of 7 The YouTube Ad Hook Swipe File 12m
✓ Swipe file PDF 12+ fill-in-the-blank hooks, the 3-second retention cliff, and the exact mistakes that kill your CPV before the pitch even starts
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Get the file · lesson 5 of 7 The CAC You Can Afford 13m
✓ Playbook PDF Work backwards from margin and cash, not forwards from what the platform charges you.
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Get the file · lesson 6 of 7 The 90-Day Number 12m
✓ Playbook PDF Lifetime value is a story. Ninety days is how long your cash can actually wait. The model, the three thresholds, and what to fix first.
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Do · lesson 7 of 7 Work out whether your next 20% is affordable 30m
✓ Your turn
Nothing to download here. Open the account, do the work, and write down what you found. This is the lesson people skip and it is the one that changes the number.
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The 90-Day Scaling Map
Ship 18 Creatives in 14 Days and Know Exactly Which Ones to Scale
The YouTube Ad Hook Swipe File
The CAC You Can Afford
The 90-Day Number
